“Presence is more than just being there.”
                                                                                                       ~ Malcolm S. Forbes

When was the last time someone contacted you completely out of the blue?  When did someone you’ve never personally met before tell you that they’d love to work with you, or interview you, or even create a JV relationship with you?

Better yet, when was the last time you Googled yourself?

google_myselfI ask about Googling yourself because if you don’t like what you see when you look at the information attached to your name, how will others like it? And why would they bother to reach out to you?

Whether you like it or not, we all develop relationships with those we know, like and trust.  And all the information that is out there on the Internet attached to you and your business builds up that knowable, likeable, trustable factor (yes, I know that trustable isn’t a real word).

In fact, when you have control over what is being said about you and your business, your message, it opens the doors to so many new opportunities (like people coming out of the seeming woodwork who want to work with you).

Here are four simple things you can do today to get started taking control of your online presence…

  • Join those social networks. You don’t need to be active (except on the ones where your clients and colleagues spend their time), but you do need to have an account. The more the merrier.
  • Fill out those profiles.  When you join the various social networks, make sure you fill out your profile completely…add a photo, link to your site, import your blog. It’s all great fodder for the search engines and that’s what you want.
  • Spread the word.  When you read something you like, share it, “like” it, give it a +1 or a retweet.  Tell your friends.  Tell your community.  Do what you have to do to spread the word…in doing so, others will also spread YOUR word.  And the more you share, the more it shows your shares (especially with Google +) in Google search results.
  • Leave Comments.  The more comments you leave (make sure you provide website URL when doing so, but only where it’s asked for) the more links you have that point back to your website.  Which again, means the more search results that come up for your website or your name.

And of course…the great and positive side effect from having that strong online presence is that it really helps to demonstrate that you are the expert and the authority.  And as an expert in your field, your community looks to you for advice and for resources.

That’s a pretty powerful place to be.  So get out there and get busy!

ACTION PLAN:  Google yourself today.  Devise a strategy to get more relevant search results using any or all of the ideas mentioned above.

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