“Be your authentic self. Your authentic self is who you are when you have no fear or judgement, or before the world starts pushing you around and telling you who you’re supposed to be.”

~ Dr. Phil

I think one of the complaints or beliefs that I hear most often (outside of the standard “but I’m not an expert!”) is the “No one wants to hear what I have to say…I’m just a Blah-di-Blah” sad story.

Most people seem to be under the impression that people are only interested in learning about their one, larger, overly generalized skill. “They’re paying me to help them do xyz or to solve pdq. They don’t want to hear about what brings me I do in my spare time.”

WRONG! (“So you better stop, it is the wrong ’em boyo!” Sorry…Clash attack)

Believe it or not, you’re not alone as this is a fairly common misconception.

Yes, while people are following you, listening to what you write on your blog or share in your videos (you are blogging and doing videos, right????) to hear all your tips and resources, they’re also following YOU because they like YOU.

They like your delivery. They like your style or technique. They like your sense of humor. They like that you’re Christian or that you sometimes cuss like a sailor (who me?). Or maybe because you like to dress your cat up in costumes or feed your dogs a raw diet.

There are so many reasons why someone wants to hear what you have to say. “You see, sharing a part of yourself allows your clients and your community to connect with you. And when you work together, based on that connection, they feel like they’re not only involved in the process, but that a “friend” is taking care of them.

Who know what it is that attracted them to you. The point is, they’re there and they want to get to know you…the real you.

When you’re being authentic, and you’re sharing a bit of your personal life and what goes on outside of your work life (which is completely different, mind you, than getting TOO personal), you become someone that they get to know and relate to. Someone that they consider to be a friend.

And a little side note…believe it or not, almost any solopreneur or business owner out there shares something a little more personal (either a business challenge, a personal loss, or a fabulous success) – especially in a newsletter or blog post, typically receives get a HUGE swell of support.

So don’t be afraid about sharing a little more of YOU and letting your authentic self shine through.

And as I said before (over and over and over and over)…people like to do business with those they know, like and trust.

Here are three questions to ask yourself that can help you discover what it is that makes you unique…

What are your TOP THREE strengths in your business – the three things you excel at and the reason you started your business?

What is your favorite part of your job – the part of working with your clients that you like best of all?

Outside of your business, what FIVE things excite you, light your fire, motivate you, inspire you or bring your joy?

ACTION PLAN: Set aside 10-15 minutes today (or tomorrow) to answer those three questions. And then share a little bit of yourself with your community.