“We are told to let our light shine, and if it does, we won’t need to tell anybody it does. Lighthouses don’t fire cannons to call attention to their shining – they just shine.”~ Dwight L. Moody
Let’s get this out on the table first thing…YOU, my dear friend are an expert. Whether you believe it just yet or not.
You see, you are a business owner. You either sell products, sell services or sell yourself. And the only way you can provide any of that, is if you know what you’re doing. And if you know what your doing and just what it is that makes your product or services great, then you have expertise.
So now we just need to claim that expertise and get it out there in front of others. What better way to reach more people than to have a strong online presence?!?
If you’re reading Success for Solopreneurs, then you’re more than likely wearing many hats and taking on many different roles in your business. There’s nothing wrong with this set up. But know that it doesn’t have to be that way (an article for another day).
When it comes down to it, any way you slice it, whether you want to admit it or not, YOU are your own sales and marketing team. Everything you do, everything you say, everything that shows up online, speaks about you and your business. It either entices people to want to get to know you better and work with you, or it turns them away.
Which means that you need to have a strong online presence so that you can be found. And just as important, you need to give people the chance to get to know you.
And it needs to be more than just a basic website or a couple of social networking accounts.
Basically you want someone to be able to Google your name, or the name of your business and know, without a doubt, that you know your shit and that they want to work with you or recommend your services or resources to others.
And how would they know this?
By seeing that you take up multiple (and relevant – this is the key) pages where you share your expertise. This could be through professional profiles, group and organization memberships, articles you’ve written (especially when they’ve been republished with your byline), videos you’ve created, interviews you’ve participated in, and of course, your current and up to date, website.
Why is having a strong online presence important? I’ll give you two good reasons…
It establishes your expertise. The stronger your online presence is – and the more relevant listings you take up in a search – says a lot about you, the business owner, and how well you know your stuff. The more you share your expertise across the web (and in a variety of ways), the more you appear to the be the expert that you truly are. And the coolest perk…the more frequent, more relevant and more current the websites that mention you, the more likely you’ll show up higher in the search results for those key words or phrases found on those pages. Talk about win/win!
But don’t worry or get too hung up on this “expert” moniker. At any given time, you know more than someone else about your particular topic, business or product…and that means you have expertise to share. So share it!! And for what it’s worth, often times, people like to work with others that can relate to where they are and the struggles or challenges that might be facing – which translates to…they’ve been there, done that, and came out the other stronger and smarter.
It let’s you share your personality. Having a strong online presence let’s people know what it might be like working with you. They get an idea of how you share and present your ideas and what kind of person you might be. I’ve said it before, people work with people that they know, like and trust. And the only way for someone to get to like and trust you is to get to know you. The only way they can get to know you, is if you get out there and make your presence known.
Does this take time? Sure, all aspects of running a business take time. But the good news is that once you claim your expertise, start actively working on your online presence and share your expertise, things will expand and grow. Your one page of search results will grow into two, your two pages into five and so on and so on.
People are starving for quality information. People are looking for someone to share their knowledge. And your right people (your peeps, your tribe) will recognize you when they see you. So your job is to get out there and get busy creating your online presence.
If you’d like some tips on getting started creating your online presence, check out my ebook here ➻ http://eepurl.com/cAlC — if you haven’t yet picked up your copy of my complimentary ‘5 Simple Steps For Creating A Strong Online Presence‘ ebook (don’t worry, you won’t be on the Success for Solopreneurs list twice – unless you sign up using a different email address than we already have on file).