So you took the plunge and finally got your LinkedIn page set up.  You’ve heard all the talk about how it’s good for networking.  So what’s next?

How to Avoid 7 Common Mistakes People Make with their LinkedIn Profiles

  1. Fill out as much as your profile as possible.  The more information you have out there, the more likely someone will contact you regarding your skills and your expertise, your products and your services.
  2. Add a photo or logo. If you’re not comfortable using a photo of yourself (and you should as it makes you all the more relateable), then at least use your company logo.
  3. Fill out your Professional Tagline. This is where you can tell others quickly and easily who you are and what you do.  Make a powerful statement.
  4. Take a moment and name your company – don’t just leave it as the genericmy company.”  You can do this by clicking on edit and choosing other.  From there add your link and name.
  5. Stop by from time to time and give a status report. Tell your friends and connections what you’re up to professionally.  You don’t have to do it daily, but shoot for once a week or so.  This is your chance to tell folks what you’ve been working on – if you’re publishing a book, teaching a workshop, speaking at an event, etc.  Let us know.
  6. Join groups and ask questions. Joining groups not only gives you a pool of people to use as a resource, but let’s face it, LinkedIn is a great source for networking and joining groups increases that network.  Did you know that you can ask questions to people in your network or groups?  What a great resource for not only finding out some how to’s from people in the know, but it’s also a great way to share some ideas and get some market feedback.
  7. Utilize those recommendations. Recommendations or testimonials can be a great marketing tool for you and your business.  They help to reassure your potential customers, clients or bosses, by providing an outside, external opinion.  By using your recommendations from folks in your network, it makes it clear that these are in fact genuine people saying genuine things about you and your business, services or products.

For more information on just how to take your LinkedIn presence to the next level, be sure to check out Jason Alba’s book, I’m on LinkedIn Now What??? as well as his blog behind the book.  He’s got a lot of great information and between the blog or the book can pretty much answer any question you might have.